Enabler blog
Email marketing blog with best practice tips and expert email guides.
Email marketing: back to basics
Discover how to properly plan, optimise and track your email marketing campaigns...
Localisation in email marketing: the basics
Did you know that more than 70% of the world’s internet users are not native English...
8 reasons to use a digital agency for your email marketing
There are many things that contribute to the success of a business but the one...
Email list building: why and how? (part 2)
Welcome back! In my last blog, I gave you some insights into developing your email...
Email list building: why and how? (part 1)
Did you know that your email marketing database can degrade by around 22.5%...
The key to successful summer email campaigns
Ah summertime, that wonderful period of the year where people flee to sunnier climes...
A/B testing your email… easy as 1,2,3?
Email is an excellent way of communicating with your customers and there are always...
Optimising your email campaigns for mobile
Email opens and click-through rates on mobile and tablets have been increasing...
How to avoid email marketing mistakes
Email is a huge part of most companies’ marketing mix but many brands are still...
Top tips for using rich media in your email marketing
Email marketing must be engaging. While you can achieve this through great copywriting...
Email marketing: the integration cheat sheet
Imagine the situation: you’re trying to come up with a campaign to send birthday...
Email marketing in the age of perpetual promotions
Since email began, the retail industry has been constantly changing. Gone are the days...
The power of dynamic content in email marketing
Email is constantly evolving. As email marketers, part of the fun of what we do is...
Are you ready for Christmas?
The Christmas email campaigns have been in full swing since November...
Black Friday: email marketing round-up
Special occasions are a fantastic opportunity for keeping your customers engaged...
Email personalisation: are you being clever or creepy?
Using email personalisation to be intuitive, not invasive. When you think about personalising...
Halloween email marketing – spooky sends
Targeting a database on a seasonal basis can be a brilliant way to engage with an audience...
