Enabler

See Pancentric's 10 steps to delivering email campaigns »

Enabler is owned by Pancentric, a London-based digital marketing agency that provides expert services in the following areas;

• Strategy covering all aspects of email and web
• Full service creative and production
• End-to-end management of email marketing programmes
• Web design & development incl. content-managed solutions
• Search marketing services (search optimisation and conversion)
• Banner advertising
• Intranets, extranets and applications development
• Web support and hosting

Targeting businesses? Access over 450,000 opted-in email contacts

Access the LBM UK Business Contact File via Enabler. The file holds over 3 million business contacts and is regularly updated with feeds from 18 different sources including Companies House and Thomson Directories. There are over 450,000 opted-in Business emails within the database that you can choose from. You can target by sector, job title, size of business and more.

LBM guarantees that it holds the most up-to-date and accurate data available in the UK. As well as external feeds, data capture is made daily from LBM's dedicated call centre cleanse teams and from other ongoing campaign activity.

You can access LBM's online count engine - DataVision - directly from the Enabler solution. It is a quick and convenient way for you to identify and buy email address lists 24 hours a day.

LBM's data is of the highest standard. They were one of the first data companies in the UK to be awarded the Direct Marketing Association (DMA) Business List Audit Accreditation.

Targeting consumers? Tap into LBM's lifestyle data

LBM's lifestyle data includes responses to over 8.5 million surveys with up to 300 variables collected by mail, telephone and email. From this LBM develops modelled lifestyle data with over 70 modelled variables for 41m individuals and 22m households.

The LBM Consumer Contact File is made up of data from the following sources: LBM Contact, LBM data, LBM Business contact File, Equifax, Data Locator, Ofcom, Geoplan, tps, mps, BT Wholesale, and Royal Mail.